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MIS10040
Level 1
View in UCD catalogue

Web Design and Analytics

BusinessDr Clare Branigan5 creditsSpring

This module is designed to familiarise students with key concepts central to web design and web analytics and it also provides a guide to implementing a successful web site and web analytics strategy. The module involves both conceptual and practical aspects, including coding in HTML5 and CSS. Topics include: web design; web development; web usability and user experience; designing for mobile, web analytics; goal setting strategies; metrics and measurement; search engine optimization and leveraging the Social Web.

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2 reviews · latest Spring 2025/26

How you're assessed

UCD catalogue · 2026/27

Exams are 35% of the grade

  • Exam (In-person)

    35%

    In class test on HTML and CSS · Week 8

  • Group Work Assignment

    35%

    Design a website with a class group. Your website will also be presented to the class by your group. · Week 9

  • Assignment(Including Essay)

    30%

    Web Design Journal. Describe your class learning experiences over the 12 weeks of term. · Week 12

Who teaches it

Named by students in their reviews. These ratings cover this module only, and don't count towards its overall score.

  • Clare Branigan
    Module coordinator

    3.0Mixed teaching2 ratings · Spring 2024/25 – Spring 2025/26

    Reads off slides2
    Clear explanations1
    Well organised1
    Responsive to questions1

    From 2 of the 2 reviews naming them.

Official details

UCD catalogue · 2026/27

123 hoursof student effort· about 10 h/week over a 12-week trimester

Delivery
On Campus
Level
Introductory
Grading
Letter grades

Reviews(2)

Write a review
A

Anonymous Student

Aug 21, 2026

Would recommend
Worth it:Worth itInterest:Mixed
Hours:7–9 h/wkDifficulty:Very easyPace:Slow
Clare BraniganTeaching:Good
Clear explanations
Well organised
Reads off slides

In practice

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Advice

testtesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttesttest

Spring 2025/26
Mandatory labs or tutorials
Fine to self-study
No textbook needed
A

Anonymous Student

Aug 20, 2026

Would not recommend
Worth it:Barely worth itInterest:Dull
Difficulty:Very easy
Clare BraniganTeaching:Poor
Responsive to questions
Reads off slides

Advice

test test test test test test test test test test test test test test test test test test test test test test test test test test test test

Spring 2024/25
Group work dominated
Fine to self-study
No textbook needed

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