Business Plan

This is a core course on preparing a Business Plan for a new business start-up. The key elements of a business plan are examined, such as defining objectives and goals, conducting an environmental analysis, developing a marketing strategy, operating a strategic strategy, conducting a competitive analysis, and selecting a financial strategy. Students must demonstrate the ability to build and present the Business Plan. The course will be assessed on completing and presenting a detailed written project. You will also show competencies in being an influential start-up team member.