Business Strategy

This is a learning-by-doing course. Through the combination of lectures, readings, the simulation, and case studies, this course introduces you to the tools and vocabulary prerequisite to critical and effective strategic analysis, thinking, and communication. Strategy is the central, integrated, externally oriented concept of how a firm will achieve its objectives. A strategy encompasses the pattern of organizational actions taken in pursuit of an advantage over its competitors. Or put another way, a strategy outlines how a firm will create unique value. This course and the simulation will require you to integrate the knowledge and skills you acquired in earlier courses and apply them using the same multi-disciplinary perspective demanded of a general manager.